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Property Pistol
Marketing Intelligence Platform
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Property Pistol · Confidential · Internal Use Only
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Property Pistol
Marketing Intelligence
Overview
📊 Dashboard
Performance
🏗️ Projects
📣 Campaigns
🔑 Keywords
📍 Locations
📱 Devices
Intelligence
🤖 AI Agent Claude
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Performance Overview
All accounts · All projects
Feb 2026 — campaigns
Total Spend
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INR · all accounts
Total Leads
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from CRM data
Qualified (QL)
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QL rate
CPQL
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cost per qualified lead
CPL
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cost per lead
Clicks
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CTR
Dead Leads
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dead rate
Lead quality breakdown
QL · Dead · TBD
Top projects by QL
Top 7
Project summary
Sorted by qualified leads
ProjectSpend (₹)LeadsQLQL RateCPQL (₹)CPL (₹)Signal
Project Performance
All projects · spend + lead quality
ProjectSpend (₹)ClicksLeadsQLDeadQL RateCPQL (₹)CPL (₹)Signal
Campaign Breakdown
All campaigns · CRM matched + extracted project names
CampaignProjectSourceSpend (₹)ClicksLeadsQLQL RateCPQL (₹)CPL (₹)Signal
Keyword Analysis
Spend efficiency · quality scores · wasted budget
KeywordMatchCampaignImpr.ClicksCTRAvg CPC (₹)Cost (₹)Conv.QS
Location Performance
City-level aggregated totals · all campaigns combined
Spend by city (top 8)
Clicks by city (top 8)
CityRegionCountryImpr.ClicksCTRCost (₹)Conv.Cost/conv. (₹)
Device Performance
Mobile · Desktop · Tablet breakdown
Spend by device
Clicks by device
Ad group breakdown by device
Ad GroupCampaignDeviceImpr.ClicksAvg CPC (₹)Cost (₹)Conv.
AI Marketing Agent
Powered by Claude · reads your live data
Live data connected
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Property Pistol AI Agent
Bid adjustments · Budget scaling · Negative keywords · Forecasts
Claude Sonnet
Scale which projects? Campaigns to pause? Bid adjustments Negative keywords Budget forecast Top 3 actions Best locations Mobile vs desktop Worst performers