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Property Pistol
Marketing Intelligence Platform
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Property Pistol · Confidential · Internal Use Only
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Property Pistol
Marketing Intelligence
👔 C-Suite
📊 Marketing
Executive
📋 Summary
🏗️ All Projects
🤖 AI Agent Claude
Navigate
🏗️ Projects
📣 Campaigns
🗂️ Ad Groups
🔑 Keywords
📍 Locations
Intelligence
🤖 AI Agent Claude
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Executive Summary
C-Suite view · Feb 2026
Feb 2026— campaigns

Performance at a glance

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Total Spend
INR
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Total Leads
from CRM
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Qualified
QL rate
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CPQL
cost / QL
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CPL
cost / lead
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Dead Leads
dead rate
🤖
AI Executive Brief
Claude Sonnet · generated from live data
Click "Generate Brief" for an AI-written executive summary of this month's marketing performance.
Top 5 projects by QL
ProjectQLQL RateCPQL (₹)
Lead breakdown
Projects needing attention
High spend · low QL rate
ProjectSpend (₹)QL RateCPQL (₹)Recommendation
All Projects
Executive view
Feb 2026
ProjectSpend (₹)LeadsQLQL RateCPQL (₹)CPL (₹)Signal
Projects
Select a project to drill into campaigns
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AI — Project Analysis
Click to generate
Ask the AI to analyse your project performance and recommend where to scale or pause.
Which to scale? Worst performers? Compare QL rates
ProjectSpend (₹)LeadsQLQL RateCPQL (₹)CPL (₹)Signal
Campaigns
Click "View Ad Groups" to drill deeper
← Projects —
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AI — Campaign Recommendations
Context: —
Ask for campaign-level bid and budget recommendations for this project.
Which to pause? Bid adjustments Best campaign type? Scale budget
CampaignTypeSpend (₹)ClicksCTRAvg CPC (₹)Conv.Cost/conv. (₹)QLQL RateCPQL (₹)
Ad Groups
Click "View Keywords" or "View Locations" to drill deeper
← Campaigns —
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AI — Ad Group & Device Insights
Context: —
Ask for ad group and device-level bid recommendations.
Device bid adjustments Worst CTR ad groups Pause which ad groups?
Ad group breakdown
Ad GroupDeviceImpr.ClicksCTRAvg CPC (₹)Cost (₹)Conv.
Keywords
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← Ad Groups —
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AI — Keyword Recommendations
Ask for negative keyword suggestions, bid changes, and quality score improvements.
Negatives to add Improve quality scores Bid up which keywords?
KeywordMatchAd GroupImpr.ClicksCTRAvg CPC (₹)Cost (₹)Conv.QS
Location Targeting
Radius targets · Named areas · Bid adjustments
← Ad Groups —
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AI — Location Bid Adjustments
Ask for location-level bid adjustment recommendations based on performance.
Bid up which areas? Exclude/reduce areas? Review bid modifiers
GADS_TARGETING tab not found in your Sheet. Paste the GADS_TARGETING_Tab.xlsx data into a new tab called GADS_TARGETING in your Google Sheet, then refresh.
All targeting rows
Radius Named Negative bid
LocationTypeCampaignRadiusBid ModifierClicksCost (₹)Impr.Conv.Cost/conv. (₹)
AI Marketing Agent
Full conversation · bids · budgets · negatives · forecasts
Live data
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Property Pistol AI Agent
Bid adjustments · Budget scaling · Negative keywords · Forecasts
Claude Sonnet
Scale which projects? Campaigns to pause? Bid adjustments Negative keywords Budget forecast Top 3 actions Mobile vs desktop Location bid analysis